International digital media specialists NMPi has announced its partnership with Dutch travel company Eurail.com to drive the performance of its digital marketing campaigns and provide a seamless customer experience. Eurail sells Eurail and Interrail train passes worldwide through its online shops, and the partnership covers all markets outside Europe.
Eurail.com will use NMPi’s full stack media management service compiled of media, technology, and creative solutions to build targeted campaigns, putting customers at the heart of the digital marketing strategy.
With the support of NMPi and the full implementation of Google Marketing Platform, Eurail.com will be able to deliver an end-to-end creative experience for customers. NMPi will support Eurail.com to make data actionable insights through simplification and create targeted audience strategies, leading to increased revenue.
“The digital marketing landscape is developing at breakneck speed and it is crucial that brands are equipped with the tools needed to not only attract customers and drive sales but also to measure the success of their campaigns effectively,” commented Luke Judge, CEO of NMPi; “As the first customer of our fully integrated service, we look forward to bringing together media, technology, and creative to help Eurail.com achieve a high-quality marketing experience for both its staff and customers.”
“We are constantly investing in the best available technology and marketing partners for our content distribution to offer each customer a wonderful travel experience even before their trip has started - from inspiration to purchasing their pass and planning their trip,” said Daan Kok, global traffic manager at Eurail.com.
“NMPi Digital’s performance marketing and smart measurement approach will support us on this journey, achieving our goals.”