Partnerize, the leading provider of partner marketing software for global brands, announced that it has launched a new and improved suite of commissioning tools, delivering the most powerful and customisable capabilities in the partner marketing space. 

Major enhancements to the commissioning capabilities of the Partnerize Management Platform (PMP) give advertisers greater flexibility to define and implement their commissioning strategies and dramatically enhance workflows. The new suite empowers advertisers to structure deals and reward partners based on emerging partnership types that are more precise and effective than basic approaches in the affiliate arena. 

Major features include promotional commissions, which makes it easy for advertisers to create and manage limited time, such as holiday promotions for their partnership programs, as well as the ability for commissioning to be split across the conversion funnel, helping to level the playing field for all. 

In addition, Partnerize is adding the ability to commission on metadata, which gives advertisers more granularity on how they pay and is offering a record of changes to commission rules to advertisers to enable them to understand historical rates across partners and improve sales efficiency.  

“Innovative commissioning strategies are at the heart of accelerating growth in the burgeoning partnerships arena,” said Mal Cowley, Partnerize co-founder and CEO. 

“They are key to driving strong performance in all forms of partnership, including channel partnerships, loyalty partnerships, influencers, referral partnerships, and brand-to-brand alliances, in addition to affiliate marketing. These new capabilities and workflow redesigns are a major component within our vision to build a global ecosystem that enables enterprises to grow through the power of partnerships,” Cowley continued. 

Along with the new features, the user interface for both the platform and its API-based data delivery systems have been redesigned to reduce the time and steps required for the commissioning workflow. 

“We re-examined every aspect of commissioning as a primary component of our platform with an eye toward giving clients and partners the best possible suite of tools for driving revenue,” said Matt Simmonds, Partnerize VP of product. 

“Partnerize commissions user interface is one of our top priorities as we look to make it frictionless for enterprises looking to engage, manage, and optimize any kind of partnership to drive growth,” he continued.