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Acceleration Partners Expands ‘Performance-Driven Partner Marketing’ to APAC
APAC

Acceleration Partners Expands ‘Performance-Driven Partner Marketing’ to APAC

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In addition, the company has appointed Janice Tan-David as managing director (MD) for the APAC region.

Affiliate marketing consultancy agency Acceleration Partners has formally announced its expansion into the Asia-Pacific region (APAC) by opening its new regional headquarters in Singapore. In addition, the affiliate and partner marketing agency has appointed Janice Tan-David as MD for the region. 

The company’s latest development follows its growth in expanding its partner programs for leading advertisers beyond the US and into global markets. 

August last year saw the agency launch in the UK with MD of EMEA Helen Southgate spearheading the region’s operations in setting business strategy, performance-driven marketing and program management to much success. 

Acceleration Partners continues to drive its diverse verticals into new markets with the US, EMEA, LATAM and now APAC on its agenda.

“We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert Glazer, founder and CEO of Acceleration Partners. 

“Our 'Global Strategy, Local Context' approach to performance-driven marketing and program management has allowed our global teams to address the unique challenges clients face when expanding into a new market. We’re excited to build on that with our Singapore headquarters and help existing and future clients positively promote their brands and acquire new customers in APAC and beyond.”

On the appointment as MD of APAC and the company’s expansion, Tan-David highlighted that how business is conducted in different countries and stakeholder diversity can prove challenging when expanding globally.

“In many parts of the APAC region, which generally encompasses 38 different countries, languages, compliance regulations, states of development and consumer personas, a successful expansion requires a shift in mindset, resources and strategic priorities,” she said.

Acceleration Partners are a sponsor at PI LIVE 2018 with both Helen Southgate and Robert Glazer presenting talks respectively. Register your ticket and find out more on the agenda

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Mustafa Mirreh

Mustafa Mirreh

In addition to managing editorial on PerformanceIN, Mustafa reports on the latest day-to-day news updates from the world of digital marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

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