Affiliate marketing consultancy agency Acceleration Partners has formally announced its expansion into the Asia-Pacific region (APAC) by opening its new regional headquarters in Singapore. In addition, the affiliate and partner marketing agency has appointed Janice Tan-David as MD for the region.
The company’s latest development follows its growth in expanding its partner programs for leading advertisers beyond the US and into global markets.
August last year saw the agency launch in the UK with MD of EMEA Helen Southgate spearheading the region’s operations in setting business strategy, performance-driven marketing and program management to much success.
Acceleration Partners continues to drive its diverse verticals into new markets with the US, EMEA, LATAM and now APAC on its agenda.
“We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert Glazer, founder and CEO of Acceleration Partners.
“Our 'Global Strategy, Local Context' approach to performance-driven marketing and program management has allowed our global teams to address the unique challenges clients face when expanding into a new market. We’re excited to build on that with our Singapore headquarters and help existing and future clients positively promote their brands and acquire new customers in APAC and beyond.”
On the appointment as MD of APAC and the company’s expansion, Tan-David highlighted that how business is conducted in different countries and stakeholder diversity can prove challenging when expanding globally.
“In many parts of the APAC region, which generally encompasses 38 different countries, languages, compliance regulations, states of development and consumer personas, a successful expansion requires a shift in mindset, resources and strategic priorities,” she said.