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Awin and affilinet Unify As Merger Progresses

Awin and affilinet Unify As Merger Progresses

PerformanceIN

European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.

Following a successful first year as part of global affiliate network Awin, affilinet is now operating under the Awin brand as the merger progresses.

In September 2017, Awin merged with European competitor affilinet and since the deal, local teams in the UK, France, Benelux and Spain have integrated under the same management and into the same offices.  

This is a milestone in the unification of the two companies, which has strengthened Awin’s proposition in its major European markets and follows the merging of affilinet GmbH into Awin AG at the beginning of this year.

Now operating as one company, it can continue to shape the industry and expand its global reach. Awin now comprises 13,000 advertisers and 100,000 sale active publishers making sales in 180 countries around the world, thanks to its powerful and consistent approach to affiliate marketing.

“Rebranding the affilinet assets to Awin is another vital step towards solidifying our unified proposition to our partners,” commented Mark Walters, CEO of Awin.  

“We’re excited to continue capitalising on our unrivalled network reach, assisting advertisers and publishers to navigate through the continually evolving digital landscape with our now even broader expertise and solutions,” he continued.

To mark the occasion, Awin has optimised its website with a new design and plenty of new and updated content.  

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Joele Forrester

Joele Forrester

Joele is a journalist at PerformanceIN reporting news from the world of performance marketing, while also reporting live at events, writing feature articles and interviewing key industry players.

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