The Influencer Marketing Awards (IMAs) has officially been unveiled, bringing together brands, agencies and individuals to reflect the continued strength of the influencer marketing channel.
Making its official welcome on Park Lane, London in March 2019, the ceremony will place a spotlight on the very best influencer marketing campaigns from around the world, rewarding excellence on design, execution and development while showcasing creativity, innovation, clear KPIs and objective.
Agencies, brands and influencers within the global influencer marketing industry are qualified to enter the IMAs in addition to technologies that add value to the influencer marketing ecosystem under a newly created set of Vertical, Campaign, Agency and Industry categories.
The IMAs, programmed by the Influencer Marketing Show, will remain both loyal to the awards heritage while at the same time open to the new facets and developments in influencer marketing.
The Vertical category sees the biggest number of awards for sector campaigns, including Best Fashion & Style Campaign, Best Food & Drink Campaign, Best Travel Campaign and Best B2B Campaign. Meanwhile, the Campaign category is reserved for multi-channel campaigns across a range of areas – including Most Creative Influencer Marketing Campaign, Most Effective Campaign for ROI, Best Brand Engagement Campaign and Best Integrated Influencer Marketing Campaign (multi-channel).
The Agency category will see candidates battling it out for Best Boutique Influencer Marketing, Best Talent Agency and Best Large Influencer Marketing Agency, while the Technology category will shine a light on the best tools being implemented, including Best Relationship Management, Best Influencer Discovery Tool and Best Campaign Planning & Management Tool. Lastly, the IMAs peer-voted Industry Choice category makes aN introduction for the best Rising Star and Industry Choice of Technology or SaaS.
"We're incredibly excited to be managing this new awards for the ever-developing influencer marketing industry," said Chris Henley, sales manager at the Influencer Marketing Show; "With more brands looking to invest in this area of digital marketing, it will be essential to stand out from the crowd and winning an award is one of the best ways to do that."
Entering the awards
Entries for the IMAs officially open on September 11 with the earlybird entries closing on December 14. Final entry deadline is on December 21, leaving you enough time to get all the information you need to be able to enter for a chance to be recognised within the industry.
To download the entry pack and find out more about the Influencer Marketing Awards, including sponsorship and attendance, visit the IMA website.