PerformanceININside Performance Marketing
JOIN THE PERFORMANCEIN Join the PerformanceIN Partner Network Partners with Teads to Increase Video Ad Monetisation
Image Credit  – Partners with Teads to Increase Video Ad Monetisation

PerformanceIN’s partnership with Teads will empower the platform to scale its video inventory and increase video ad revenue.

International users to will be shown adverts through Teads’ outstream platform as part of a partnership. delivers news, in-depth analysis and features to more than 95 million unique browsers outside the UK each month.

Teads said that its monetisation platform will empower to scale its video inventory and increase video ad revenue through its content as well as Teads’ demand.

“We look forward to working with Teads in the future to deliver outstream video advertising to our commercially funded international news platform,,” said Errol Baran, senior vice president of business development and innovation at BBC Global News.

The arrangement continues the video advertising company’s outreach, with Teads claiming to distribute ads to reach around 1.2 billion people every month, while backed by its recent revenue forecast of $317 million representing 53% revenue growth year-on-year in 2017.

The Altice-owned company has also been striving towards improving transparency while encouraging emerging technologies such as artificial intelligence and chatbots to innovate the video advertising experience.

“We are proud to be working with one of the world’s most prestigious media brands and look forward to providing outstream advertising to global audiences on,” commented Emily Brewer, UK head of publishing at Teads.

Continue the conversation

Have something to say about this article? Comment above, share it with the author JoeleForrester or directly on Facebook, Twitter or our LinkedIn Group.

Joele Forrester

Joele Forrester

Joele is a journalist at PerformanceIN reporting news from the world of performance marketing, while also reporting live at events, writing feature articles and interviewing key industry players.

Read more from Joele

You may also like…