International users to BBC.com will be shown adverts through Teads’ outstream platform as part of a partnership. BBC.com delivers news, in-depth analysis and features to more than 95 million unique browsers outside the UK each month.
Teads said that its monetisation platform will empower BBC.com to scale its video inventory and increase video ad revenue through its content as well as Teads’ demand.
“We look forward to working with Teads in the future to deliver outstream video advertising to our commercially funded international news platform, BBC.com,” said Errol Baran, senior vice president of business development and innovation at BBC Global News.
The arrangement continues the video advertising company’s outreach, with Teads claiming to distribute ads to reach around 1.2 billion people every month, while backed by its recent revenue forecast of $317 million - representing 53% revenue growth year-on-year in 2017.
The Altice-owned company has also been striving towards improving transparency while encouraging emerging technologies such as artificial intelligence and chatbots to innovate the video advertising experience.
“We are proud to be working with one of the world’s most prestigious media brands and look forward to providing outstream advertising to global audiences on BBC.com,” commented Emily Brewer, UK head of publishing at Teads.