Global affiliate network Rakuten Marketing has announced the extension of its affiliate network to local merchants in France as it continues to strengthen its operations across Europe.

Advertisers in France who join the network will gain access to over 150,000 publishers that generated more than 100,000,000 orders per year, as well as its team of 250 account managers dedicated to the successful management of programmes around the world – joining the likes of brands such as Lacoste, New Balance, Clarins and 24 Sèvres.

Rakuten Marketing’s global footprint has grown steadily over the years to form an affiliate network of local and global publishers across the US, Canada, Brazil, the UK, APAC and Europe.

The network currently has 16 offices on four continents (Europe, America, Oceania and Asia).

“I’m really excited to welcome French advertisers to the Rakuten Marketing Affiliate Network,” said Rakuten Marketing’s MD for Europe and APAC Anthony Capano; “not only is this a significant step towards the continued growth of our reach in the EU – and indeed across the globe – but it also allows us to support even more advertisers looking for greater global alignment to help them grow in today’s world of borderless commerce.”