Voucher code technology company RevLifter has today (May 17) announced the launch of its platform to market across three territories, with ambitions to ‘disrupt’ the affiliate incentive industry.
While it may not be the first many have heard about the publisher and tech platform, having been steadily rolling out its offering over the last few months - as well as gaining recognition within the Performance Marketing Awards (PMAs) - the announcement marks official access to its services by advertisers across the UK, US and Australia, allowing brands to enhance their customer incentivisation through the use of Artificial Intelligence (AI), as well as the launch of a new site.
Co-founder and former MD of global voucher portal Savoo, Simon Bird - who built the technology alongside former docdata MD Ryan Kliszat with the aid of £300K in funding from angel investors - called the technology “game changing” at the recent Affiliate Huddle conference where according to Bird, this would be owed to its potential to drive an action for retailers “every time” thanks to the integration of a simple tag on a retailer’s site based on objectives such as increasing AOV (Average Order Value) or building new customers.
Once installed, the technology reads first-party customer basket data from retailers' sites, which is then fed through an AI-powered ‘deal library’, pairing customers with matched incentives which are then presented through tools such as on-site and exit-intent messaging, and retailer-branded coupon pages.
On the launch across multiple regions today, Bird spoke of the company’s pride in unveiling access across three “booming” e-commerce markets, claiming RevLifter was a result of inspiration from conversations with retailers who were demanding a "more intelligent way of issuing discounts and rewards to their customers.”
Ambitions to disrupt
RevLifter’s intentions to disrupt the incentive space have been evident from early on this year, with the company receiving high commendation within the PMAs new-for-2018 Industry Disruptor Award, against competitors including Button, Monotote, NMPi, Trackonomics - and follows the controversial launch of incentive toolbar Pouch, also aimed at retaining incentive-focused consumers on retailer’s sites.
“This area of performance-based marketing has been starved of innovation in recent years, and the use of AI for delivering personalised incentives in real time is a huge step in the right direction,” commented Bird.
Meanwhile, on the functionality which allows users to “track, alter and control” the offer targeting process via the RevLifter dashboard to “dissuade” users from migrating to third-party discount sites, Kliszat called the current reaction among early testers “astounding”.
“Personalisation can be applied to a range of different criteria that some retailers haven’t even considered yet, and we’re looking forward to expanding our capabilities to help each client progress,” he said.
RevLifter is supported by a team of performance marketing experts, including Lewis Lenssen, formerly of Rakuten Marketing and DC Storm, and Tina Judic, CEO of performance marketing agency Found. According to today’s announcement, the group is already preparing for the solution’s launch in additional markets and plans to make a series of new hires in 2018.