Inflecto Media, the award-winning lead generation agency this week announced the appointment of Adrian Vella as sales director and Amy Lucas as director of client strategy.

A proven track record in generating exceptional results across multiple markets for brands such as Deliveroo, VisitBritain, Grubhub and Dell, has led to Inflecto to set its sights on further expansion.

Following the opening of New York almost 6 months ago, Vella and Lucas – formerly Yahoo! and Tradedoubler respectively – will be responsible for helping to manage the growth of the company across Europe and will play pivotal roles in fueling and developing the wider global expansion strategy.

“Inflecto’s global expertise in lead generation across mobile and desktop along with their unique insights that can be applied to build an even greater customer experience make it a serious contender in the digital space,” said Vella.

“Tied with advertisers’ increased demand for more performance-driven results and transparency means the opportunities for Inflecto to work with brands worldwide are endless, and I’m excited to be a part of the team.”

Lucas commented: “Inflecto has already carved out a unique proposition within lead generation, making it an indispensable part of their clients’ plans. By producing quality leads at scale, they have developed solid relationships with many of the world’s leading brands and I am incredibly excited to work with these clients to help drive even greater results.

“It’s the perfect time to be joining the team and being involved in propelling the business forward,” she added.

“Inflecto is scaling rapidly, and with that the need to have a dynamic team to help manage and drive our continued growth is crucial”, said Richard Harrison, managing director of Inflecto.

“Adrian and Amy are both hungry, driven and keen to put their stamp on the industry and I am delighted to welcome them on board. They bring with them a wealth of knowledge as well as invaluable strategic and practical expertise that will help take the business to the next level.”

About Inflecto Media

Inflecto Media is a multi-award-winning agency, paving the way for the new era of lead generation, providing quality leads at scale for some of the world’s most established and innovative brands such as Deliveroo, Skyscanner, VisitBritain, Ebay, Yahoo! and Pampers to name a few.

At the forefront of performance marketing, Inflecto’s Omni-Channel Marketplace allows brands to access premium publishers across all the key verticals on a performance basis, and connects them to the most relevant audiences in a variety of contexts including editorials, social media, email, newsletters and banner advertising. Inflecto leverage their expertise and internal creative capabilities to ensure that users are targeted with highly relevant, optimised and actionable creative assets.

Inflecto’s commitment to driving quality and transparency to the industry has led them to be one of the fastest growing lead generation businesses within Europe. Their approach in generating quality leads that convert down the funnel has enabled many global brands to scale their prospecting activity, whilst paying purely on a performance basis.