Performance marketing company Pepperjam has today (January 16) announced the appointment of digital marketing veteran Matt Gilbert to the role of CEO.
With a respectable track record of increasing company market share and profitability, Matt Gilbert joins the company from Kinetic, a leading social marketing tech firm, having aided them from marketing agency status to a data services firm through developing and delivering its audience data product to market.
Prior to working with Kinetic, Gilbert co-founded loyalty solutions agency 500friends which was sold to performance marketing agency Merkle in November 2016. He has also held several leadership positions for such companies including Webloyalty.cm, InterActive Corp., Ask Jeeves and Excite@Home.
“Gilbert’s experience scaling data-driven digital marketing businesses, combined with a deep passion for teaching clients how to leverage data and technology to maximise marketing effectiveness, made him the ideal choice to lead Pepperjam into the future,” said Stephen Davis, chairman for Pepperjam.
Expansion plans
It’s been over a year since Pepperjam began operating independently, which has seen the company expand overseas and launch a number of new product features, such as automated publisher recommendations engine Optimizer, allowing advertisers to search and find the right publishers to work with for their affiliate campaigns.
Meanwhile, Pepperjam has maintained focus on leading within the attribution software space for advertisers, while expanding its currency conversion capabilities internationally to deliver improved payments and services to clients overseas.
“Affiliate marketing is an ever-changing industry and you cannot rest for a moment if you want to remain competitive in the market,” Derek Freer, UK general manager at Pepperjam told PerformanceIN last year.
Freer’s comments follow from Pepperjam’s acquisitions of companies Digital Net Agency, AffiliateTraction and AdAssured as the network pushes to become an established affiliate player in the international market.
“Combining three separate affiliate marketing companies into one, while working on new features and technology, was a heavy lift but a necessary one to continue exceeding our clients’ expectations.”