Europe’s leading search based targeting provider, Nano Interactive has launched its instant search-intent targeting solution, Nano INSIST in a bid to help advertisers target their ads based on live searches.

Nano INSIST has been developed to enable advertisers to deliver ads within the current search surroundings. According to the targeting provider, this is done in real-time, with zero latency meaning advertisers are able to “win” at the moment that counts.

“In today’s confusing landscape, it has never been more important to deliver simple and effective online ad campaigns,” said Carl White, co-founder and chief strategy officer of Nano Interactive.

Full transparency

Advertisers have long seen the value in search as a key indicator of consumer intent. However, many solutions in the market still work as a blind managed network service using old data and giving advertisers very limited visibility and control.

When using Nano INSIST, advertisers have full control of their campaigns and are able to pre-agree search keywords and then deliver against a fully transparent publisher list. By delivering intent targeting based on pre-agreed keyword searches in a contextually relevant environment, advertisers have 100% transparency and can operate in a brand safe and cookie-less environment.

“With GDPR just around the corner, we are seeing the evolution of cookie-less targeting, where advertisers are moving from retrospective analysis to intent,” added White.

“We want to lead the market in brand safe, transparent, intent targeting.”