Although mobile now accounts for 51% of worldwide internet usage, advertisers have yet to catch up...
In this presentation, Caroline Delacroix, global director of product consulting at Marin Software, tackles how it has become increasingly important for brands and agencies to break away from the day-to-day “survival mentality” when it comes to mobile.
- How to define a mobile PPC strategy
- Importance of defining audience
- Aligning goals and exploring different ad types
- Running extensions to drive the consumer journey