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Watch: Marin Software On Breaking Away from Mobile “Survival” with PPC


Sponsored by Marin Software, PI LIVE’s Dome Stage was a buzzing hub for interactive content during the show’s two-day residency at the Old Billingsgate.

Although mobile now accounts for 51% of worldwide internet usage, advertisers have yet to catch up...

In this presentation, Caroline Delacroix, global director of product consulting at Marin Software, tackles how it has become increasingly important for brands and agencies to break away from the day-to-day “survival mentality” when it comes to mobile.

Watch for:

  • How to define a mobile PPC strategy
  • Importance of defining audience
  • Aligning goals and exploring different ad types
  • Running extensions to drive the consumer journey

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Got a question or comment – tweet Mustafa @Mos210890 or comment on Twitter, Facebook or LinkedIN.

Mustafa Mirreh

Mustafa Mirreh

Supporting the editorial team in PerformanceIN, Mustafa brings you the latest day-to-day news updates from the world of performance marketing, while also doing social media promotion, live reporting, blogging and interviewing with key industry players and stakeholders.

Based in Bristol, Mustafa graduate with a marketing degree before delving into the world of music journalism through self-starting an online blog and collaborating with other publications. Now he has joined the PI team and has set his sights on succeeding in digital marketing.

Read more from Mustafa

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