Watch: Marin Software On Breaking Away from Mobile “Survival” with PPC

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Sponsored by Marin Software, PI LIVE’s Dome Stage was a buzzing hub for interactive content during the show’s two-day residency at the Old Billingsgate.

Mustafa Mirreh 21 Nov 2017

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Although mobile now accounts for 51% of worldwide internet usage, advertisers have yet to catch up…

In this presentation, Caroline Delacroix, global director of product consulting at Marin Software, tackles how it has become increasingly important for brands and agencies to break away from the day-to-day “survival mentality” when it comes to mobile.

Watch for:

How to define a mobile PPC strategy
Importance of defining audience
Aligning goals and exploring different ad types
Running extensions to drive the consumer journey

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.