PerformanceIN has teamed up with global affiliate network Awin to bring you the Advertiser’s Guide to Affiliate Marketing 2017.

Now available to all PerformanceIN members to download today, the guide is a must for anyone looking to get the benefits of the most tracked and accountable form of digital marketing in 2018.

As Europe’s largest network, Awin shares authority on channel trends, developments and innovation in the wake of a landmark year following its merger with affilinet and partnership with self-serve influencer network Tailify.

Commenting on its launch, Awin’s global client strategy director and guide author, Kevin Edwards said with the affiliate industry changing “rapidly”, the group aimed to give “a snapshot of the key themes and trends that are driving the industry conversation.”

£12 billion industry

As part of this year’s Advertiser’s Guide to Performance Marketing, the guide takes a swoop over a channel estimated to be brushing £12 billion worldwide as we head into a new year.

That includes the opportunities of “going global” with your affiliate activity, as well as tackling concerns regarding GDPR, and the industry’s increasing overlap with influencer marketing, where Awin itself has already made much ground.

Meanwhile, Awin shares predictions for the future with a new approach to data and “spirit of sharing” becoming fundamental to development, while readers can take inspiration from the network’s award-winning campaign with over Cyber Weekend 2016.

Whether new to affiliate marketing or looking for a recap of this year’s developments going into 2018, take to the Advertiser’s Guide to Affiliate Marketing.