Social media platform Facebook has launched its Creator App for influencers and publishers to better manage their online presence and build fan communities around video content.

Available for Pages or individual profiles, the app offers a range of engagement tools, allowing users to spruce up theirs video content by adding intros, outros and custom emojis to live broadcasts.

Other features include an inbox to unify conversations on Facebook and Instagram, cross-posting to Twitter, sharing through Stories and expansive analytic insights for optimising data.

Fan demographics

Among the features available, easy access to analytics is particular useful for influencers who can gather insights on their audiences. Details on fan demographics as well as page traffic and number of video views can be collated leading to more customisable and tailored video content.

“We understand that creators have specific needs, and we’re committed to helping them on their journey as they grow and find their community,” commented Christ Hatfield, product manager of video at Facebook.

“Creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetise with products like branded content.”

Monetising content

Social media influencers benefit from promoting products online to generate affiliate sales. Channels such as YouTube and Snapchat offer such features to incentivise publishers while pushing forward branded products to consumers.

However, as reported by TechCrunch, the Facebook Creator App lacks some functionality for influencers to monetise content.

Influencers are limited to sharing sponsored branded content which is labeled by the social media platform’s partnership tagging feature, while also unable to include revenue-sharing ad breaks into video content.

With many more consumers interacting with influencers via Facebook Groups, it has been suggested for the social media giant to better integrate into this platform, allowing users to expand the launch of their video content while growing the Creator app.