Watch: House of Kaizen on How to Map Customer Journeys at #PILIVE17

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Sponsored by Marin Software, PI LIVE’s Dome Stage was a buzzing hub for interactive content during the show’s two-day residency at the Old Billingsgate.

Mark Jones 14 Nov 2017

PI LIVE

Data-Driven Marketing

Events

Over the next two weeks, we’ll be hosting six key sessions for you to watch again on PerformanceIN. This week, we’re featuring House of Kaizen’s talk on how to map customer journeys to drive cross-channel performance.

Presented by the group’s director of customer experience, Aaron Bali, putting the “customer first” sat at the core of this session, a practical how-to session on how to use customer journey mapping to deliver campaigns that don’t just perform well, but “delight” your users.

Watch for:

A reminder of the importance of remaining highly competitive
How customer journey mapping helps identify what’s performing
How this approach can help to break down silos in your business
Getting started with the tools you already have

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.