Over the next two weeks, we’ll be hosting six key sessions for you to watch again on PerformanceIN. This week, we’re featuring House of Kaizen’s talk on how to map customer journeys to drive cross-channel performance.

Presented by the group’s director of customer experience, Aaron Bali, putting the “customer first” sat at the core of this session, a practical how-to session on how to use customer journey mapping to deliver campaigns that don’t just perform well, but “delight” your users.

Watch for:

  • A reminder of the importance of remaining highly competitive
  • How customer journey mapping helps identify what’s performing
  • How this approach can help to break down silos in your business
  • Getting started with the tools you already have