At PI LIVE today (October 24 2017), global performance advertising network group Optimise plans to showcase its “customer-centric” AI and Data Strategy as part of its plans to develop an innovative performance advertising platform.

The technology platform will aim to use deep-data and predictive analysis to improve customer journeys and enable advertisers to get the most best value of customers sales and increase ROI. This will be designed and developed at the advertising network’s headquarters in Norwich, alongside their technology team based in New Delhi.

“Our mission is to ‘get advertisers the best customers from their ad spend’ and to do this means we need data & insight that provides answers, that can solve complex problems and that’s delivered in a way that’s easy-to-use and actionable,” commented Stephen Rumbelow, CEO of Optimise Group on the strategy announcement.

Optimise have made some strategic investments over the last 12 months, including the migration to Amazon Web Services and the development of affiliate tracking software “TrackingX”.

Carla Arrindell, Managing Director at Optimise UK also announced today the network group’s new predictive reporting and AI software, expressing this will include “real-time decision making, multi-device usage measurement and on boarding of complementary data, together with launching an entire suite of new decision-led reports.”

“For advertisers and publishers, targeting the most valuable customers across devices and optimising conversion quickly is pivotal to achieving the best from both traffic and budget,” she added.

The role of artificial intelligence is a prevalent theme at PI LIVE, with a number of exhibitors touting their efforts with the disruptive tech within the last year. It will also form the basis of a number of sessions across the two-day show, such as the panel ‘Can AI Give Performance Marketing the Revolution it’s Waiting for?’ At 11:00 today.