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TradeTracker’s Multi-Attribution Strategy Webinar is Now Available


Customer journeys are incredibly complex, so why is it that only the last click should be handsomely rewarded? believes every publisher involved in the path to a sale should be fairly compensated for their influence, with the result proving fruitful for your sales figures and publisher acquisition.

The network’s director of international operations, Philip Keckeis, joined PerformanceIN for a live webinar to discuss this in practice following the launch of its “game-changing” Real Attribution technology. 

Watch the webinar above for how your attribution strategy can: 

  • Refocus on branding, inspiration, and storytelling
  • Increase promotion from publishers
  • Assign value to impressions
  • Lead to more conversions

If you have any questions or would like to receive a copy of the slide deck, please email or You can find TradeTracker at stand 29 at PI LIVE from October 24-25. 

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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