INside Performance Marketing
JOIN THE PERFORMANCEIN Top 50 Industry Players from 2017
Content packages include articles, roundtables, product discounts, and more…

TradeTracker’s Multi-Attribution Strategy Webinar is Now Available


Customer journeys are incredibly complex, so why is it that only the last click should be handsomely rewarded? believes every publisher involved in the path to a sale should be fairly compensated for their influence, with the result proving fruitful for your sales figures and publisher acquisition.

The network’s director of international operations, Philip Keckeis, joined PerformanceIN for a live webinar to discuss this in practice following the launch of its “game-changing” Real Attribution technology. 

Watch the webinar above for how your attribution strategy can: 

  • Refocus on branding, inspiration, and storytelling
  • Increase promotion from publishers
  • Assign value to impressions
  • Lead to more conversions

If you have any questions or would like to receive a copy of the slide deck, please email or You can find TradeTracker at stand 29 at PI LIVE from October 24-25. 

Continue the conversation

Got a question or comment – tweet Mark @markjpi or comment on Twitter, Facebook or LinkedIN.

You may be interested in…

Attend the Year's Biggest Performance Marketing Event

Attend the Year's Biggest Performance Marketing Event

Old Billingsgate, London 24–25 Oct 2017 #PILive

PerformanceIN Live is a two-day event packing in 2,500+ attendees for an international celebration of all forms of measurable marketing. Over 1,000 meters of exhibition floor serve as a shop floor for the latest in performance tech ... Read more

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

You may also like…