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Movers & Shakers: August 2017

Movers & Shakers: August 2017

It’s back to school for performance marketing professionals and many are going into autumn with new job titles.

Thomas Verstege has been appointed by shopping community Pepper.com as chief commercial officer (CCO) to work in the firm’s headquarters in Berlin. A former Amazon head of EU online marketing and design, Verstege will support the realignment of the commercial teams across the Pepper network including HotUKDeals.

Meanwhile, mobile marketing measurement and analytics company AppsFlyer hired Himanshu Kulkarni as new India sales director, and telecoms firm Nexstar Media Group appointed Keith P. Hopkins for its newly-created role of senior vice president of distribution.

Network announcements

In a leadership board shake-up at CJ Affiliate, former regional vice president Jules Bazley will be taking over as regional director overseeing the UK, Spanish and South African offices, while former regional vice president Anne Delhon will be moving on to a new role at Oracle. Commercial development director James Maley will be stepping up as European head of business development.

In a flurry of new hires, affiliate marketing agency Webgains appointed former Culture Trip head of affiliate partnerships Daisy-Blue Tinne as new account director, Anjulie Truong as head of learning and development, and Jessi Frey as senior product owner. Tinne will lead international programme strategy across key accounts, while Truong, formerly operations director at Awin UK, will be in charge of the new Webgains Academy. Frey’s responsibilities include building the next generation of performance and affiliate marketing tools and services. Following a decade in various management roles at Webgains, Andreas Sasnovskis has been promoted to the role of managing director to look after the affiliate network’s German-speaking region.

Agency hires

Independent media agency MC&C Media named Priya Datta as director of social media. She previously worked as director of biddable activation at iProspect.

Rian Shah has been picked as Zenith’s new London-based MD to focus on driving brand growth for clients. Shah will support the ROI agency’s new global proposition and brand identity.

Media agency MEC chose Amanda Richman to run the new agency in the States as CEO USA upon the completion of MEC and Maxus merger. Richman previously worked as president of investment at Starcom USA.

Digital marketing company IgnitionOne appointed Seamus Whittingham as senior vice president and managing director of European sales. Whittingham’s responsibilities will include the development and execution of the company’s European growth plan.

Following a $15 million series B funding, the digital media and entertainment cloud CRM & e-commerce platform MPP Global has hired Heath Podvesker as general manager Americas. In addition, Melissa Pegus has been appointed as VP of channel and strategic alliances and Trena De Landro will take over as VP of publishing and media.

Advertising news

Taking on new responsibilities at the IAB are Craig Coleman and Dennis Buchheim. Coleman has been named the body’s new vice president of marketing, while Buchheim, currently serving as senior vice president, data and ad effectiveness at IAB and general manager of the IAB Data Center of Excellence will take up IAB Tech Lab’s new vice president and general manager role.

In a bid to expand its programmatic outreach, Spotify hired Zuzanna Gierlinska as head of programmatic for Europe to work in the company’s London office. Using her 17 years of digital advertising experience, Gierlinska will lead Spotify’s programmatic efforts across Europe as the company moves from direct ad sales to a programmatic-first business.

Ad tech updates

Ad tech provider Marfeel appointed Viktor Nordstrom as vice president of sales. Nordstrom previously served as business development manager for Fluendo and founded editing and publishing tool CL3VER.

Former VE Interactive head of regulated industries & automotive, Russell King is joining the Smarter Click team as senior sales manager, while Impact Radius' former enterprise account executive, Mark Batchelor, starts as the marketing tech company’s head of agency partnerships.

Selligent, SaaS solutions provider, named John Hernandez as chief executive officer. Former COO and senior VP, service cloud at Salesforce will use his 25 years of experience in B2B and B2C tech management to help drive Selligent through its current phase of growth.

Xaxis’s new vice president of client development for Asia Pacific is Richard Pollin. Based in Singapore, the former sales director at AppNexus will be in charge of the digital media platform’s new business acquisition and development across the region.

Tech company mporium Group plc has announced a number of changes to its board which sees its chairman Nigel Walder leaving the board and dormer finance director Richard Gordon will be exiting the company at the end of the month. Chief executive officer Barry Moat will serve as the executive chairman and Nelius De Groot is joining the board as chief executive officer, following two years working as chief operating officer.

Marketing tech company Amobe snapped up advertising industry veteran Katie Ford who will now act as the company’s chief client officer and Shouvick Mukherjee as chief technology officer.

Finally, location intelligence company Cuebiq appointed Brad Piggott as SVP of sales for the central region. The former Yahoo! head of industry will lead Cuebiq’s sales operations to accelerate the company’s aggressive growth plan and strategy to expand its location data and analytics offerings across the central US region from the Chicago office.

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Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

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