Driving nearly a fifth of major brands’ e-commerce sales and generating a 14x return on every dollar spent (IAB/PwC), affiliate marketing is an undeniably dominant force in online advertising.

Last week, Performance Horizon’s Erik Mikisch joined PerformanceIN for a webinar on this very subject, exploring the “enormous” effect of affiliate across three core verticals.

Now available to rewatch below, the data-fuelled presentation takes a deep dive into the group’s own insights on the channel, available to download across travel, retail and financial services

Watch for: 

  • A data-led presentation into performance marketing
  • Cross-vertical comparisons
  • The importance of mobile and app investment   
  • How performance data informs strategy