Driving nearly a fifth of major brands’ e-commerce sales and generating a 14x return on every dollar spent (IAB/PwC), affiliate marketing is an undeniably dominant force in online advertising.
Last week, Performance Horizon’s Erik Mikisch joined PerformanceIN for a webinar on this very subject, exploring the “enormous” effect of affiliate across three core verticals.
- A data-led presentation into performance marketing
- Cross-vertical comparisons
- The importance of mobile and app investment
- How performance data informs strategy