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Performance Horizon’s Affiliate Marketing Benchmark Webinar Now Available

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In case you missed it, Performance Horizon's cross-vertical benchmark webinar is now available to rewatch.

Driving nearly a fifth of major brands’ e-commerce sales and generating a 14x return on every dollar spent (IAB/PwC), affiliate marketing is an undeniably dominant force in online advertising.

Last week, Performance Horizon’s Erik Mikisch joined PerformanceIN for a webinar on this very subject, exploring the “enormous” effect of affiliate across three core verticals.

Now available to rewatch below, the data-fuelled presentation takes a deep dive into the group’s own insights on the channel, available to download across travel, retail and financial services

Watch for: 

  • A data-led presentation into performance marketing
  • Cross-vertical comparisons
  • The importance of mobile and app investment   
  • How performance data informs strategy

 

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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