Performance Horizon’s Affiliate Marketing Benchmark Webinar Now Available

PerformanceIN https://performancein.com

In case you missed it, Performance Horizon's cross-vertical benchmark webinar is now available to rewatch.

Mark Jones 10 Apr 2017

Webinars

Driving nearly a fifth of major brands’ e-commerce sales and generating a 14x return on every dollar spent (IAB/PwC), affiliate marketing is an undeniably dominant force in online advertising.

Last week, Performance Horizon’s Erik Mikisch joined PerformanceIN for a webinar on this very subject, exploring the “enormous” effect of affiliate across three core verticals.

Now available to rewatch below, the data-fuelled presentation takes a deep dive into the group’s own insights on the channel, available to download across travel, retail and financial services.

Watch for:

A data-led presentation into performance marketing
Cross-vertical comparisons
The importance of mobile and app investment
How performance data informs strategy

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.