Convertr Media, a specialist in customer acquisition, has today announced £3 million in Series A funding from UK venture capital investor Albion Ventures.
The cash injection will be put aside to expand the Farringdon-based business’s client base and scale it globally, while Robert Whitby-Smith, an Albion partner, will join the board alongside founders Emma Bowkett (CEO) and Clive Brett (CTO).
Launched in 2009, Convertr calls itself an enterprise technology platform, helping advertisers enhance their marketing through real-time automated customer acquisition and data partnerships.
Since inception, Convertr has built a strong portfolio of B2B and B2C clients, consisting of advertisers, agencies and publishers, with names including Mediacom, Maxus, iProspect, Fiat Chrysler Automobiles, Dropbox, Incisive Media and Dennis Publishing.
While seven years in trading is a fair stint in marketing technology, it was its recent successes that led to the investment, according to Whitby-Smith, who called Convertr an emerging “next generation digital hub” with “high profile customers in a high growth market”.
With a scoresheet of investments in digital marketing and tech companies, including Black Swan, Elateral, Grapeshot, Relayware and Sift, an investment from Albion bodes well for the group.
Bowkett herself was swift to show confidence in the investment.
“We are looking forward to the next phase of our company’s development, particularly with Robert’s expertise - he brings immense experience in investing in and working with the technology sector,” she commented.
“We have already proven success at simplifying the marketing journey by integrating our technology, with clients such as Fiat and DWA, and this funding will enable us to build on and expand our offering to a wider international market.”