In the penultimate of our SEO expert interviews from Brighton, Supplyant’s Rob Watson talks around a session on Google Shopping feed hacks. 

With over 10 years’ experience managing AdWords accounts, Rob tackles the effectiveness of 150-character product titles and how to capture browse-stage shoppers by redirecting users to category pages, rather than products, as well as other tricks for those working within the niche. 

We caught up with Rob to find out more about the world of Google Shopping, how e-commerce marketers can tap into its functionality, and where the overlap between search and online shopping is headed. 

Watch more interviews from Brighton here