Making the headlines…
Facebook’s Anti-Ad Blocking Initiative Could Set an Industry Precedent
Facebook has launched measures to circumvent the effect of ad blockers on its desktop site, instead requiring users to adjust their preference settings. Read on.
Performance Marketing Insights Hints at New & Improved London Experience
Emphasising best practice, regulation and fair play, PMI London is the year’s focal point for open debate and learning around what we deem to be the industry’s two key groupings; affiliate marketing & lead generation, and biddable media. Read on.
Dentsu Aegis Acquires US Performance Marketing Agency Merkle
Dentsu Aegis Network has acquired the Maryland-based CRM and performance marketing agency Merkle in a deal tipped to be worth over $1 billion. Read on.
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Creating a buzz…
Why There Is No One Holy Grail to Address Ad Blocking
Many options are already being enthusiastically hailed as the Holy Grail, with solutions including improving the quality of creatives, whitelisting and ad blocker circumvention, along with micropayments and subscriptions to name a few. But the pursuit of a single answer to the ad blocking issue is a fairy tale. Read on.
Three Types of Travellers and How to Market to Them
Recently, travel data specialist ADARA has conducted research looking into travel habits of chosen audience demographics to help marketers deliver targeted messages to specific, high-value audiences. Read on.
How to Strike the Right Balance in Your Email Marketing Content
Marketers need to be wary of simply ‘keeping the wheel turning’ when it comes to their marketing strategy. Read on.
Tomas Saulsbury-Hunter, CJ Affiliate
Watch: working with influencers to maximise affiliate strategy. Read on.
The percentage of UK adults who use ad blockers. Read on.
The rate of advertisers using mobile marketing strategies planning to focus on Facebook. Read on.
The percentage of Brits likely to respond to the use of emojis. Read on.
Programmatic volume share by country. Read on.