In the wake of the industry’s first-ever annual award ceremony outside of the UK, we catch up with victors of the European Performance Marketing Awards.
Going from a buzzword to one of the most ubiquitous channels in the space, programmatic bidding has been at the backbone of many outstanding campaigns.
For this award, the judges sought an exceptional use of programmatic media buying, taking into account efficient technology, processes, spend and placement; Meliá and Sociomantic ticked all the boxes, becoming this year’s victors in the Best Programmatic Campaign category.
Sociomantic’s advanced approach to programmatic advertising saw a vast improvement in marketing ROI for its international hotel brand client. The campaign yielded exceptional results, and through an expansion of its data strategy, Meliá is now set to adopt elements of it across connected TV, digital out-of-home, digital audio and digital in-store advertising.
‘A milestone’
Both Meliá and Sociomantic were excited to receive this recognition of programmatic innovation, calling it a “meaningful milestone” in their longtime partnership.
“We are even more excited to continue to innovate together with Meliá to create more personalised interactions with their customers across web and mobile,” added a representative of Sociomantic.
Catch up on all of our EPMA Winners here.