In the wake of the industry’s first-ever annual award ceremony outside of the UK, PerformanceIN catches up with victors of the European Performance Marketing Awards. Performance Horizon sponsored the Best Retargeting Campaign category.
Active in London, Paris, Hamburg and New York, online video marketing experts Videobeat Networks cemented its place in the European performance marketing industry for 2016, earning itself an award that no shortage of display advertisers would surely desire to stake a claim to.
Winning Best Retargeting Campaign came as a result of Videobeat’s personalised video remarketing, which saw it using interactions on its clients’ sites to retarget users with customised video content.
Creativity & technology
Boasting competitive ROI, the combination of creativity and technology were meshed to produce an entertaining viewer experience which drove “convincing results”, said Richard Scheuerlein, Videobeat Networks’ venture development manager.
“We at Videobeat Networks feel that the EPMA is a great validation for the effect personalised video remarketing has on an advertiser’s success,” added Scheuerlein; “The EPMAs are among the first to recognise the potential of video as a performance marketing tool and we as an agency are thrilled to receive that honour.”
Narrowly behind in this category as Highly Commended was AdRoll for Virtua & Nestle Shop. Read up on our EPMA Winners so far here.