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EPMA Winners: Videobeat Networks Claims Best Retargeting Campaign

EPMA Winners: Videobeat Networks Claims Best Retargeting Campaign




In the wake of the industry’s first-ever annual award ceremony outside of the UK, PerformanceIN catches up with victors of the European Performance Marketing Awards. Performance Horizon sponsored the Best Retargeting Campaign category.

Active in London, Paris, Hamburg and New York, online video marketing experts Videobeat Networks cemented its place in the European performance marketing industry for 2016, earning itself an award that no shortage of display advertisers would surely desire to stake a claim to.

Winning Best Retargeting Campaign came as a result of Videobeat’s personalised video remarketing, which saw it using interactions on its clients' sites to retarget users with customised video content.

Creativity & technology

Boasting competitive ROI, the combination of creativity and technology were meshed to produce an entertaining viewer experience which drove “convincing results”, said Richard Scheuerlein, Videobeat Networks’ venture development manager.

"We at Videobeat Networks feel that the EPMA is a great validation for the effect personalised video remarketing has on an advertiser’s success,” added Scheuerlein; “The EPMAs are among the first to recognise the potential of video as a performance marketing tool and we as an agency are thrilled to receive that honour."

Narrowly behind in this category as Highly Commended was AdRoll for Virtua & Nestle Shop. Read up on our EPMA Winners so far here.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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