So you’ve booked your conference ticket, your flights and your hotel (or have you? If not then get the best rate here!) and now you’ve got two days ahead of you in beautiful Amsterdam. What next?

Well, with our 17 years of experience in the conference industry, we know how to make it a worthwhile two days out of the office, here’s our quick guide to getting the most out of PMI: Europe!

1. Failing to prepare is preparing to fail…

The best way to squeeze the most out of both days is to spend some time planning your time at the conference! We’ve made this as easy as possible putting everything you need onto our official Event App. You can see the full agenda, sign up to sessions to create your own agenda, message fellow attendees to arrange a meet up and find out everything you need to know about our speakers, sponsors and all important networking events.

Delegates are already setting up meetings and organising their time, so don’t miss out! Registered attendees get access to the app via a password emailed out to you. Register now to receive your password.

2. Choose your sessions wisely

With two topic-focused tracks – ‘Affiliate Marketing & Lead Generation’ and ‘Biddable Media’ – as well as the all new ‘Debate and Discuss’ track (more info below on that!) the conference is designed so you can tailor your learning experience to suit your area of work. This year we’ve got two keynote presentations.

On day one, delegates can witness “Getting On Board with the Growth Hacking Mindset” from Chris Perks, digital marketing & social media expert, international speaker, trainer & consultant. On day two join us for “Disrupt or Die – A Publisher’s Experience” with Dr Andreas Wiele, president of marketing and classified division at Axel Springer. The choice is yours with over 30 sessions to choose from over the two days!

3. Join in the discussion

All too often, conferences can be full of strategic insight, but how do you make sure you take back some actionable changes to your role? Our new  ‘Debate and Discuss’ track allows you to have your say on key issues that you face and solve some of the biggest challenges in the industry with your peers. Come armed with questions to make the most of these expert-led sessions – with a maximum of 50 attendees in each. Plus, in the main presentations, if you’re sometimes nervous about putting up your hand to ask a question, you can throw speakers curveballs through our App, while also having your say in our live polls. Or you can simply join in the conversation on Twitter or Instagram using #PMIEUR.

4. Visit the exhibition hall

Find out about the latest solutions and technology in the industry, our sponsors and exhibitors will be ready and waiting to welcome you to their booths! You’ll be able to grab a coffee or lunch, plus meet for networking drinks after a full day of learning on day one. There will be swag to collect, competitions to enter plus maybe a coffee, beer or cocktail on offer too!

5. Make the most of every networking opportunity

Continue the networking in a more informal setting at the European Performance Marketing Awards after day one on the evening of 4 July. There will be a champagne drinks reception and three-course dinner, as we unveil the winners of the 20 categories up for grabs. Our host, the incredible Dutch-American comedian, Greg Shapiro, will also entertain you throughout the evening, with a few surprises thrown in. Book your seat here.

6. Follow up with people

It’s easy to get back into the office and catch up on emails but the whole point of the conference is to make connections and to cement existing ones so make sure you keep in touch! Some of these connections may lead to big deals or simply be someone to ask for an opinion over a beer or wine about a project you’re working on. Either way, it’s valuable face-to-face interactions that are so important these days!

For more information about PMI: Europe, being held on 4-5 July at the Hotel Okura in Amsterdam, head over to our website. With less than two weeks to go, bookings are coming in quickly so save your spot here.

Finally, if you’re arriving in Amsterdam early, join us for our Sunday Session evening in a local bar for a beer or two, and get meeting some of your fellow attendees!