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PMA Winners’ Stories: Uniqodo Selected as the Best New Entrant

PMA Winners’ Stories: Uniqodo Selected as the Best New Entrant




PerformanceIN catches up with PMA victors in the wake of the industry’s tenth annual award ceremony. The Best New Entrant or Relaunch category was sponsored by Crave&Lamb.

Best New Entrant or Relaunch is an opportunity for well-performing newbies and big comebacks in the space to be rewarded for their achievements in those early stages, spurred on to develop further.

Going from zero to 40,000 redemptions in only five months, marketing campaign software for vouchers Uniqodo impressed the voting jury and proved it truly deserved the award.

“Winning the Best New Entrant category is important for Uniqodo, because it shows that, just months after launching the service, we are already demonstrating value and ROI," said Chris Giddins, CEO and founder at Uniqodo.

“Excellent endorsements”

Uniqodo allows merchants to control the issuance and redemption of voucher codes online and in-store across any marketing channel.

It met the challenge of discount control head-on. In less than half a year from the launch, it delivered over 40,000 unique code redemptions for Boots, BT, Uniqlo and many other big-name retailers.

"Our submission for Best New Entrant was supported with excellent endorsements and case studies from BT, Boots and L'Oreal. These early adopters of Uniqodo’s services ran highly-effective and controlled code-led promotions across a wide range of their customer acquisition activities,” said Giddins.

Catch up on our Winners' Stories so far.

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Monika Komar

Monika Komar

    A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

    Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

    Read more from Monika

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