While perhaps not representing the biggest online markets in Europe, new data shows the unlikely duo of Spain and Italy leading growth in sales of products through smartphones and tablets.

A ‘Mobile Performance Barometer’ from global affiliate network zanox shows m-commerce transactions growing 69% in Spain and 58% in Italy, far above the rates of 54% and 43% in Germany and the UK respectively. 

The information – a tip-off for marketers around Europe – is based on insight garnered from activity from over 4,300 advertisers spanning retail, travel and finance.    

Current levels of mobile selling have led to 26% of all sales on the network coming via smartphones and tablets, with the accompanying infographic sharing crucial insight into the growth between 2014 – 2015.

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