Innovation, Reach, Performance and Service Cited as Superior Qualities by Advertisers, Publishers and Agencies

Rakuten Marketing, the global leader in omnichannel marketing, today announced that its global Affiliate Network has been named the world’s top affiliate programme for providing superior service to brands and publishers. This is the fifth consecutive year it has received the honour based on a survey of more than 20,000 online advertisers, publishers and agencies in the affiliate industry conducted by mThink, publishers of Revenue+Performance magazine.  

“We are honoured to be recognised year after year by industry peers for our work creating successful affiliate programmes for brands and publishers,” said Melissa Feemster, GM and SVP of Rakuten Affiliate Network. “The pace of the industry keeps us on our toes. We will continue to be diligent and innovative, building authentic relationships between advertisers and influencers, always with an eye on creating value for consumers.”  

As the largest research survey in the performance marketing industry, the mThink survey, known as the “Blue Book,” identifies the top affiliate and CPA networks for partnerships. With some 400 networks included for consideration, the survey looks at reputation, influence, clientele, popularity and scale when choosing a network, in addition to aggregated expert views, traffic data and measures of industry influence. A panel of third-party industry experts, representing every aspect of the affiliate marketing industry, provided input to validate the results.    

“With over 20 years’ industry experience, Rakuten Affiliate Network knows how to create impactful affiliate programmes, as their recognition for being the best affiliate marketing network in the world for the fifth year running proves once again,” said Chris Trayhorn, Chief Executive Officer of mThink. “Innovation, reach, quality of service, and accuracy of tracking and reporting were all frequently mentioned factors that contribute to the success of the Rakuten Affiliate Network. This year we also saw a significant increase in the enthusiasm expressed by advertisers for Rakuten Affiliate Network – an indicator of how their investment in technology and service is driving real customer loyalty.”  

About Rakuten Marketing

Rakuten Marketing is the global leader in omnichannel marketing, delivering its vision of driving the omni experience – marketing designed for a streamlined customer experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing’s omnichannel services include Rakuten Affiliate Network (formerly LinkShare), Rakuten Display, Rakuten Search and Rakuten Attribution.   Operating as a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at  

About mThink Blue Book

The Blue Book is a research-based ranking of the leading performance marketing networks in the world. Online advertisers and publishers use it every day to select network partners that will help them drive sales and increase profits.