As 2015 draws to a close, it’s time to see which posts generated the most interest from PerformanceIN’s channels of focus.

Seeing the opportunity to look back on fond memories, we’ll be rolling out a series of top-10 lists for our most-read articles in 2015. Today it’s the turn of a justifiably-hyped area of performance marketing as we look at the most popular articles from our mobile category

Does Google’s Partnership with Flipkart Signal that Apps are a Thing of the Past?

When tech titan Google partnered with Indian e-commerce giant Flipkart, introducing an ‘app-like’ mobile website as a result, it led some to speculate whether this move could signify the end of apps altogether.

Q&A: Mobile Marketing in the Travel Industry

Originally part of the ‘Travel Performance Marketing’ supplement, this Q&A also proved a hit on our regular channels, as travel marketing experts from, ADARA, Cheapflights and DigitasLBi came together to hash out their thoughts on their industry’s use of mobile. 

Mobile Programmatic: Put Money Where Your Users Are

“Programmatic” may have been the performance marketing word of 2015. Here, Matomy made a case for why advertisers should push more budget towards automated mobile ad inventory.

Hundreds of London Buses to be Fitted with iBeacons

Beacons, never there when you need them – unless you were to ride one of the 500 London double-deckers that were set to be equipped with the Bluetooth tech earlier in the year.

Affiliate Window Announces Cross-Device Tracking Solution

Drawing more than a few eyeballs was Affiliate Window’s launch of cross-device tracking technology, enabling advertisers and publishers to track and gain rewards for conversions made across multiple devices. 

Vouchercloud Leaps on Wearable Hype with Apple Watch-Friendly App

Riding on the dubious success of the Apple Watch released this year, UK discount publisher vouchercloud made some tweaks to its app, meaning that users could receive and redeem offers straight from their smartwatch. 

How Mobile is Set to Take Over the Travel Industry in 2015

For the travel industry in 2015, all innovative roads invariably lead to mobile, or that’s what stats from Expedia’s 2014 Mobile Index Report suggested. 

Going Mainstream: Native Advertising’s Shift Towards Mobile

According to analysis, 2014 was the first year in which the majority of web consumption originated in mobile devices, smartphones, and tablets – so it comes as no surprise that native is following suit, according to Inneractive’s Yoni Argaman. 

Focus on Customer Acquisition for Mobile Ad Success

Marketers looking to maximise the ROI of their mobile ad campaigns should pay attention to a few important customer acquisition best practices from Matomy Media Group’s Daryl Colwell. Here we looked at three that apply specifically to mobile. 

Fashion Industry Leads in M-Commerce Worldwide

One in three online fashion purchases (33%) are now made on mobile, according to Criteo, with apps helping the sector’s m-commerce growth to no end.