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Performance Marketing in Fashion: New Supplement Available for Download

Performance Marketing in Fashion: New Supplement Available for Download


PerformanceIN has today (December 8) launched the ‘Performance Marketing in Fashion’ supplement, in partnership with Linkdex Publisher Discovery.

This marks the latest in a series of expert-led resources to pack in features, Q&As and infographics, available for free to all PerformanceIN subscribers.

Centred on the key talking points to arise during ‘roundtable’ discussions with industry representatives, the latest release explores the world of fashion industry marketing, with the resulting supplement guided by input from agencies, advertisers and affiliate networks.

Representatives from Tradedoubler, Biglight, Closet London, CJ Affiliate by Conversant, Reiss and Starcom MediaVest, are all showcased in the supplement.

A unique industry

The fashion industry is unique and lavish, increasingly guided by mobile technology, inspired by content, and one in which performance marketing is gaining ground.

Focal points in the new supplement include the rising importance of mobile - accounting for 33% of all fashion purchases - and the increasing use of content over incentives in affiliate strategies.

Our experts were on hand to shed light on fashion consumer characteristics, also providing guidance to advertisers on how they can choose the right affiliate publisher.

The supplement should prove invaluable for fashion brands wanting to learn of new, ROI-friendly ways of acquiring customers, and for publishers looking to forge ties to a fast-growing sector.

You can find out more and download ‘Performance Marketing in Fashion’ here.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

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