Busy, buzzing, and already the celebration of performance marketing it set out to be; PMI: London returned to the capital today (October 29), welcoming over 1000 delegates through the doors of Westminster’s Park Plaza Hotel.

The event is a hub for the industry’s foremost advertisers, publishers, networks, agencies and technology companies, all of whom carrying a vested interest in the event’s core theme: marketing you can measure.

At the epicentre of PMI is its three-track agenda: Capture, Cultivate and Create. Recognised as a key educator for the rapidly-moving industry, it today turned the Park Plaza into a showroom for innovation.

Three-sixty view

This meeting of minds is also carefully structured to provide a current, three-sixty view of performance marketing and its hottest talking points.

Sessions today included deep dives into customer relationship management, influencer marketing, geolocation, and a volley of affiliate-focused topics.

Other sessions saw an insightful look into increasing profit margins with voucher-led marketing and some well-thought out forecasting in regards to the direction of some of marketing’s biggest agency groups.

PMI presented its first keynote of the two-day conference to a capacity audience, with Microsoft’s chief envisioning officer, Dave Coplin, delivering a thought-provoking exploration into our use of technology, and how we can use it to reimagine the way we live, work and do business.

PerformanceIN is providing live coverage throughout Performance Marketing Insights: London 2015 on its live blog. You can also watch us talk affiliate with Acceleration Partners’ Robert Glazer and speak to neuroscience expert Amy Brann – with many more interviews to follow on day two.