Iconic jewellery brand, Links of London is launching exclusively with global performance marketing network, Affiliate Window, having previously worked with Rakuten Linkshare.
Founded in 1990 and acquired by the Folli Follie Group in 2006, Links of London has evolved to become an international player in the luxury goods market. The brand is renowned for imaginative design, craftsmanship and using high quality materials to deliver timeless pieces.
With the move to Affiliate Window, the brand plans to engage in a recruitment drive for new publishers and together with existing partners, will focus on new ways to grow the Links of London affiliate programme.
Andreia Silva, Online Marketing Manager at Links of London explains “As Links of London celebrates 25 years in the business, we’re really excited to be giving our affiliate programme a new lease of life exclusively on the Affiliate Window network. AWin was selected based on their track record for proactive account management and their creative and strategic approach to growing programmes. With a new fully responsive website, a number of iconic launches and new drive from the AWIN team, we hope to see a real impact this peak season and beyond.”
Anthony Clements, UK Country Manager at Affiliate Window, comments: “We are delighted that Links of London has decided to move their affiliate marketing programme exclusively to Affiliate Window. Their decision highlights the need for leading account management to deliver sustained growth in the affiliate channel, as well as the importance of providing technology that makes affiliate marketing easier for advertisers. We’re excited to be working with such a luxury brand in the jewellery sector.”
Links of London plans to try alternative ways to promote its products, with a particular focus on content publishers. Affiliate Window has recently developed several tools to help content sites including automated solution, Convert-a-link and the ability to pay publishers who influence sales without being the last click.
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