Viking, the UK’s leading office stationery supplier has consolidated its UK and Irish affiliate programmes from Tradedoubler, to partner exclusively with global performance marketing network, Affiliate Window.
Established in 1960 and headquartered in Leicester, Viking is now present in over 11 countries worldwide and sells more office products to customers in the UK than any other supplier.
Viking’s decision to migrate from Tradedoubler to Affiliate Window is part of the brand’s plan to reinvigorate the programme, using the network’s influencer reports to understand the impact of the affiliate channel on the wider business, and explore how they can further support publishers.
Carl Hutchinson, Senior Affiliate Manager at Summit explains “The exclusive partnership will allow us to further develop how we work for Viking within the performance channel and work with the Affiliate Window team to implement new growth driving strategies. The AWin interface is very intuitive and easy-to-use, and coupled with the introduction of the Opportunity Marketplace, it has given us another way of working closely with our valued affiliate partners. We are looking forward to testing some of the new technology that Affiliate Window has introduced in recent months.”
Anthony Clements, UK Country Manager Affiliate Window comments: “Following a successful and long-running partnership with Viking, we’re delighted they have chosen to consolidate their programme from Tradedoubler to our network. This decision highlights how our innovative technology allows advertisers to manage their programmes effectively as well as using our recent product launches to develop their proposition beyond the traditional last click CPA model.”
Affiliate Window’s influencer reports allow advertisers to understand value beyond the last click by displaying KPI’s including 1st click assists. Viking plans to use these reports to look at additional ways they can work with publishers including tenancy deals and pay-per-assist.
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