On its return to the Westminster Park Plaza, Performance Marketing Insights: London promises to deliver yet another unrivalled agenda for digital pros, and we’re giving you the chance to be a part of it.
Speaker submissions for the event, taking place between October 29-30, have been arriving in their droves, but our lines remain open to any expert wanting to fill a slot on this year’s conference tracks when PMI makes its grand return to the capital.
Click here for more details about how to get involved.
The three Cs
In a timeless format, this year’s programme is split into three different sections: Capture, Cultivate and Create.
On Capture, a blend of one-to-one interviews with digital champions and c-level staff can give even the veterans among us some food for thought, while Cultivate is designed to provide detailed strategy tips for those on the lookout for actionable insights across a breadth of disciplines.
The Create track also pledges to deliver a range of insights for performance marketers to behold, but it’s the turn of start-ups and producers of new technologies to serve the audience through a series of quick-fire presentations and brand-led case studies.
Some of the headline acts from Capture, Cultivate and Create in 2014 included Facebook’s Daryl Hughes, Salesforce’s Jeremy Waite and Alex Hunter, the branding expert and ex-head of online for Virgin Group, who taught marketers how to consider the human side of digital loyalty as part of his keynote session.
To give you an idea of what to expect ahead of the submission deadline closing on July 24, here’s Convertr’s Peter Goodman speaking about data-driven ROI at last year’s conference.