Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. This week we head to London to meet Rosalyn. 


Rosalyn Fenwick.

Job title and company:

Head of affiliate planning, Omnicom Media Group UK.

In one sentence, how would you describe what the company does?

Omnicom is the media services division of the global advertising and marketing communications company Omnicom Group Inc. and is comprised of five UK media agencies; OMD UK, Manning Gottlieb OMD, M2M, PHD and Rocket.

What are the company’s unique selling points?

Omnicom exists to fuel excellence across its agencies and its Specialist Business Units. Our reach, scale and unique approach to media planning and buying have been key to our continued growth. With an enviable portfolio of over 270 clients and a client retention rate of 97%, Omnicom is an established leader of media innovation and best-in-class client marketing.

Within the last six months/year, what stands out as the company’s major milestones?

Omnicom has seen impressive growth across the affiliate and lead generation channels through new client wins and developing existing business. We have taken on the management of Audible.co.uk, SSE, Lovespace, TSB and Celebrity Cruises affiliate programmes in the past 12 months as well as running new lead generation campaigns for Carloan4U and British Heart foundation. We have also started to test how affiliates can drive offline traffic for clients such as Marstons and Gap Outlet. 

Omnicom’s agencies are also the most decorated in the UK media agency firmament and are currently the proud holders of the Cristal Festival and the Sponsorship Awards ‘Agency of the Year’ titles, as well as the Cristal Festival, M&M and IPA Effectiveness Agency ‘Network of the Year’ accolades. In 2014, our agencies were also the most awarded media network at the Cannes Lions festival, winning five Cannes Lions awards.

Omnicom  is an industry leader in celebrating diversity and encouraging gender equality, which resonate at an organisational and an industry level. A recent example is the first Omnicom “Omniwomen” conference which was held earlier in March 2015 around International Women’s Day.  It was attended by outstanding women achievers such as Jo Swinson MP, Emma Freud organiser of Comic Relief, and Paralympian Karen Darke who inspired the women leaders from across the agencies who attended the meaningful day.

Duration in current role:

10 months.

Where are you based?

Goodge Street, London.

Previous performance marketing-related companies you have worked at:

Buy.at and Affiliate Window

What are your main job responsibilities?

Omnicom has a unique set up with regards to the affiliate channel. We have our own internal centralised network Omnicom Affiliates UK, plus affiliate staff working within the agencies as part of their core client teams. It is my role to ensure that we are offering the best in class strategies for our clients managed out of the agencies and to expand the affiliate and lead gen remit through new business opportunities. I’m also tasked with ensuring we build on our strength as a group, sharing learnings, as well as industry and IAB updates across the agencies.

Take us through what you get up to on a typical working Monday:

My Mondays differ from week to week but this week I started off with a catch up with one of the agency affiliate teams to discuss our launch strategy for a new travel client. I then met with the digital pitch team working on a new performance client RFP and presentation due later in the month. After making amends to my affiliate sections and answering emails, I started to work on a one off consultation project for a client who is in need guidance as to how to grow their affiliate activities.

In the afternoon I had a client call and then an interview as we are expanding our affiliate teams quite rapidly across three agencies at the moment. After going back to my emails I finished off some slides for an introduction to affiliates and lead gen for an exploratory session with a client later in the week.

What top three websites can you be found browsing during your lunch hour?

I’m getting married in May so wedding planning takes up most lunch hours at the moment – Pinterest, rockmywedding and prezola.

What are your top three tips for someone looking to get their hands on a job like yours?

  1. Not being afraid to specialise in one channel, it is how you will become an expert.
  2. Network where possible to build up your contacts and develop experience in dealing with senior managers.
  3. Offer input into pitches wherever possible. The more you do the easier all presentations become.

Career-wise, where do you see yourself in three years’ time?

This is still a relatively new role for me and the potential to grow affiliate activity across the group is enormous, so in three years I’ll hopefully still be at Omnicom working with a larger base of agency affiliate staff, on a much expanded client base.

Tell us one thing people at work don’t know about you?

I may not look like a thrill seeker but have been skydiving and have done a cage dive with great white sharks!

Follow @rozfenwick