Teads has announced the release of its mobile software development kit (SDK) for outstream video advertising.

In a first for the video space, publishers such as Teads’ partners The Daily Telegraph and The Independent will now be able to position the company’s outstream formats within their apps.

The SDK is connected to Teads’ supply-side platform, allowing publishers to manage their in-app, desktop and mobile web inventory all at the same time. Teads claims that by sitting outside of the video player, its formats considerably increase the amount of premium video advertising inventory available.

Publishers will be able to place outstream video ads within editorial, between two pages or in newsfeeds to successfully monetise app inventory.

Reaching audiences

Teads, founded in 2011, claims to be the inventor of outstream video advertising and a global monetisation platform for publishers.

Outstream video formats are compatible with a range of different content types, including those which are naturally void of any multimedia.

“Having developed the first mobile SDK in the industry for outstream formats, advertisers now have a new way to reach their audiences through in-applications at a time when premium inventory remains scarce,” said executive chairman of Teads, Pierre Chappaz.

“And for publishers, this means they are able to monetise their apps in a way not possible before.”

Luxury brands such as Cartier, Gucci and Louis Vuitton utilise Teads outstream video advertising solutions to reach their target audiences. Microsoft, Google and BMW are also Teads customers.