Britain’s love of voucher codes shows few signs of abating as a new study reveals that one in three UK consumers frequently apply online discounts to their purchases. 

The proportion of Brits that ‘frequently’ seek out money-off tokens has risen from a base point of 23% last year to 33% in 2015, according to a survey of 1,000 shoppers. 

A die-hard core of 17% ‘always’ apply codes to their items, while only 35% of shoppers have never used an online voucher in buying over the web. 

Older = wiser?

Unlike so many involving online technology, voucher code usage is not a trend being driven by members of the youngest adult demographic.

Stats from the survey show the percentage of 25-34 year olds that use voucher codes outweighing the proportion of 18-24 years olds by 68% to 63%, the pair jumping from 40% and 32% respectively last year.

The findings form part of a new infographic from UK discount provider, which also has some interesting revelations for voucher code usage by region.

The image, in full, can be found below.