Mortgage brokers return to online advertising with confidence

Bristol, 26th February 2015

Mortgage brokers are buying more leads, loosening loan to value filters to include more applying consumers, and are experimenting with new types of online advertising, in a further encouraging sign of a recovery in the mortgage market.

Statistical analysis carried about by E-Finity Leads, a specialist financial services lead generation agency, revealed that mortgage brokers are specifically demanding wider criteria on their mortgage lead generation campaigns than they were a year ago.

E-finity Leads, who generate over 500 mortgage leads a day through their financial comparison websites, have seen mortgage brokers increase their LTV caps on mortgage campaigns by roughly 8.6% across all mortgage products. At the same time, the average loan size has grown from £111,750 to £128,775, compared to leads generated and bought over the same period in 2014.

Matt Edwards, Managing Director, E-finity Leads, commented, “We started our business in the middle of the downturn and we’ve waited patiently for confidence to return to the mortgage market. We’ve been delighted to hear from so many mortgage brokers in 2015.”

Lead generation, one of the fastest growing types of online advertising allows mortgage brokers to advertise directly to consumers looking for mortgage advice and allows brokers to filter their requirements by post code, credit grade, loan to value and type of mortgage.

Martin Wade, Director at Your Mortgage Decisions said, “Lead generation is an essential part of our business, the ability to target consumers who are actively in the process of searching for a broker and a mortgage has consistently driven sales for us and E-Finity Leads are a vital partner.”

Efinity Leads, the Bristol-based lead generation agency, generates mortgage leads through, their flagship financial comparison site, and has seen a large spike in consumers viewing their site on their mobiles and tablet devices rather than pure desktop traffic.

Commented on the trend, Edwards continued, “Consumers don’t just want to speak to a mortgage broker at the end of the day, at home. They are nipping out on their lunch breaks and they are searching for a broker on their commutes to work. The best brokers are adapting their sales practices and call follow ups to adjust to this changing world.”