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Your Week in Performance Marketing - February 2

Your Week in Performance Marketing - February 2

PerformanceIN was proud this week to announce the release of its flagship Performance Marketing Guide, re-written for 2015 and comprising new sections on native advertising, social advertising and mobile commerce. The 150-page document is on its fourth annual edition and offers a free, all-encompassing resource to industry veterans and newcomers.

For those courageous enough throw down the gauntlet amongst their rivals; final deadline day has rolled around again for entrants into the Performance Marketing Awards this year, with late admissions closing at midnight tonight (February 6).

In light of Tradedoubler’s acquisition of German ad tech firm Adnologies last week, PerformanceIN spoke to the group’s head of product management, Jeff Johnston, about some of the finer points surrounding the deal.

Our weekly masterclass continued with ‘5 Ways to Master Personalised Email Marketing’, offering some fresh oil to the aged cog in the marketer’s engine with the aid of segmentation, real-time personalisation, lead nurturing and more.

High-street retailer Monsoon announced this week it will be trialling Rakuten Marketing’s Cadence Essential, a new attribution tool which allows a wholly transparent view of  communication channels.

Paydot’s MD Vairo Kremanis joined us to argue that the affiliate marketing industry still doesn’t make it easy for small companies to get their foot on the ladder, with the registration process becoming ‘a science in itself’.

Returning this week for the new year and popular as ever, Movers and Shakers was released; listing the industry changes, on our radar, that matter to digital marketers.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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