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Your Week In Performance Marketing - January 19

Your Week In Performance Marketing - January 19


It’s been another busy week in the world of digital marketing as our travel month draws to a close and we edge ever closer to the Performance Marketing Awards 2015.

Top news

Tradedoubler announced the purchase of German ad tech firm Adnologies and shopping platformAmazon launched ‘Mobile Popover’ for product suggestions.

For those of you who missed out on Net Media Planet’s display advertising webinar, you can catch up on the key takeaways here.

And to end our travel month we asked Trivago, Airbnb and House of Kaizen’s Alain Portmann what impact Airbnb has had on the hotel industry.

Industry leaders

This week saw contributions from leaders in the social marketing landscape including Hill+Knowlton’s Vikki Chowney, discussing theevolving sector of content marketing, and co-founder of Transmute Tiffany St James, who joined us this week to discuss big-business social media strategies. Both will be joining the judging panel at this year’s PMAs. 

Dan Young, International Yield & Programmatic Director at The Weather Channel, gave us an insight into the current potential and future of programmatic, and James Briscoe, Chief Executive at Unique Digital, shed light on his role at the company and Unique Digital's 2014 highlights, including the opening of its New York office.

Rachel Powney also contributed to PI this week with her view on the display advertising trends that are forecasted to develop this year.

Our weekly ‘Five Ways to Master’ feature was safely in the hands of The Exchange Lab’s CEO Chris Dobson, who gave us a masterclass on utilising programmatic marketing.

Party in the USA

Over in the US a report released by performance marketing specialist Sojern has claimed global travel patterns in the US have been reshaped as a result of the political landscape and currency fluctuations  and with the big game mere days away, Katy Perry’s Super Bowl performance is to be the first “shoppable” halftime show.

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Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

Read more from Adele

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