As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.

For the full list of categories, please visit the Performance Marketing Awards 2015 website

 Best Performance Marketing Agency

This award, formerly ‘Best Agency’, is open to pro-active agency groups that provide successful performance-based programme management.

The key to a successful entry is a blend of effective communication, transparency, promotion and incentive strategy, in addition to performance marketing advocacy and development. Above all, judges will be looking for campaigns which have fully met client objectives.

Last year’s winners, R.O.EYE, proved continuous promotion of the benefits of performance to a number of new-to-industry advertisers and was commended for its rate of client retention and new client wins.

A detailed and dedicated application must be provided to tie-in all entry criteria as the category can be complex.

Dates to remember

30.01.15 – Standard entries close
06.02.15 – Late entries close
15.02.15 – Nominations close
03.03.15 – Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 – Award shortlist unveiled
12.04.15 – Voting closes
28.04.15 – The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.