As 2014 draws to a close, it’s finally time to celebrate a terrific and in many ways groundbreaking year for content at PerformanceIN.
Seeing the opportunity to look back on fond memories, we’ll be rolling out a series of top-10 lists for our most-read articles in 2014. Here are the results for commerce.
UK E-commerce Spend Hits £39 Billion
Earlier this year retail analyst Verdict predicted e-retail spend of £39 billion in the UK for 2014, with the 15-24 year-old demographic responsible for £5.7 billion.
13 Hair Raising eCommerce Statistics
Jay Radia revealed horrifying ecommerce stats, proving retailers are failing to keep up with consumers’ expectations.
‘Superaffiliates’ to Drive Two Thirds of Fashion Purchases Over Christmas
Rakuten Marketing released new research which exposed the Christmas sales impact of voucher, cashback and loyalty publishers.
Reiss Fends off Asos and John Lewis in Black Friday’s Paid Search Battle
Net Media Planet uncovered the top players in search visibility for men’s suits and women’s party dresses during the festive period.
PowaTag Enables Mobile Commerce at Twickenham Stadium
PowaTag went live at Twickenham Stadium, enabling fans to pre-order food and drinks with the touch of a button.
Rise in Online Shopping During Working Hours
This year saw an increase in online shopping in the workplace with a third of UK employees admitting to occasionally browsing and online shopping while at work.
UK a Nation of Mobile Shoppers and Researchers
New insights from Marin Software revealed Brits shop more on mobile devices than any other nation.
Right Place, Right Time: The Power of Ambient e-commerce
David Patterson gave PI the lowdown on effective online advertising and sophisticated algorithms.
Christmas – Never a Better Time to Analyse and Attract Shoppers
Sem Sampanthar discussed the crucial trading period and what retailers can learn from the shopping habits of their customers.
How Retailers are Using Social Commerce to Drive Sales: Three Key Learnings
Justin Thorne talked through the key points of using social to drive sales, including product-focused posts and the use of richer information.