Six Trends Online Retailers can Expect this Holiday Season

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Christmas shopping season began earlier than ever this year, and the average budget for 2014 holiday spending is $584, according to a new infographic by digital marketing agency Sq1. This budget will be more or less an even split between ...

Mark Jones 26 Nov 2014

CRM

Christmas shopping season began earlier than ever this year, and the average budget for 2014 holiday spending is $584, according to a new infographic by digital marketing agency Sq1.

This budget will be more or less an even split between online and offline according to the infographic, with 52% of purchases being made instore and the remaining amount spent via desktop (39%) and mobile (8%).

Whilst shipping prices continue to play the pivotal role in deterring online purchasing, digital shoppers are making their purchases three or more weeks ahead of Christmas, and those that aren’t purchasing digitally are researching- with 73% of product research being made online against 27% instore.

For the full rundown of six seasonal trends and insights feast your eyes on the infographic below:

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.