LONDON, 16 October, 2014. The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market.
The Exchange Lab, provides clients with a holistic view of the global programmatic marketplace. Proteus it’s trading platform, has a unique API integration with the world’s leading demand side platforms (DSP’s), including; MediaMath, Turn, AppNexus, The Trade Desk, TubeMogul, AdLearn Open Platform (AOP), Adbrain, Yahoo Ad Exchange, DoubleClick Ad Exchange and DoubleClick Bid Manager. Through Proteus clients have access to 85 exchanges and supply side platforms (SSPs) globally.
Custom API integrations allow Proteus to monitor the market in real-time – as market prices move and audiences become exhausted, spend is moved between platforms to give clients the best possible return on investment.
Chris Dobson, Executive Chairman at The Exchange Lab comments:

“We are delighted to receive the EDAA Trust Seal as a result of the ABC audit.  At The Exchange Lab we pride ourselves on our industry standing as leaders in transparency, building on our number one ranking in the iMIS survey where marketers ranked us highest for transparency. We will continue to uphold the highest standards in online advertising and provide a brand safe environment for our clients.”
Jan Pitt, Executive Director of Client Services at ABC comments:

“We are delighted to issue the EDAA Trust Seal to The Exchange Lab having provided them with a robust and independent certification service. Through this certification, The Exchange Lab have demonstrated both their expertise and commitment to working to industry agreed standards. Independent certification helps to raise standards across the industry and will provide The Exchange Lab clients greater confidence in their systems and processes.”
About The Exchange Lab:

The Exchange Lab ( is One for All. One company connected to the world’s largest programmatic digital media marketplace. The Exchange Lab is powered by Proteus, a creative and innovative trading platform which is integrated into the largest and most respected DSPs including; MediaMath, Turn, AppNexus, The Trade Desk, TubeMogul, AdLearn Open Platform (AOP), Adbrain, Yahoo Ad Exchange , DoubleClick Ad Exchange and DoubleClick Bid Manager.
The company’s unique multi-platform solution unifies all of the top demand side platforms (DSPs), marketing technologies and exchanges into a single touch-point that drives the highest level of efficiency for advertisers.
Founded in 2007, The Exchange Lab is a privately held company that serves more than 700 clients across 50 markets worldwide with offices in London, New York, San Francisco, Chicago, Dallas, Toronto, Singapore and Istanbul. The company raised $8M in funding from the Business Growth Fund (BGF) in 2013.
About ABC:

-ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’. ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:

-To bring the industry together to agree standards that define media measurement and determine best practice.

-To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.
ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies.  They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.
ABC was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC CEO, Jerry Wright, is president.  Richard Foan, Group Executive Director of Communication & Innovation, ABC, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.
For further information please visit or contact David Cohen or Isabel Napier-Wilson at Eulogy! on +44 (0) 203 077 2000 or email at:
About EDAA:

The European Interactive Digital Advertising Alliance (EDAA) is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. More information can be found at:
For more information:
For The Exchange Lab media enquiries, please contact Sarah Mines or Samantha Clayton: or call +44 20 7025 8319
For EDAA media enquiries, please contact Dave Barron at: or call +32 (0)2 213 4180