Celebrating the launch of two new products and a rebrand of its logo and website, tech marketing solutions company CAKE threw a party with its London team at the members-only venue – The Century Club in Soho on October 2.

With over 100 attendees including new and existing clients – publishers, networks and advertisers, attendees were shown a short presentation by Paul Wright about CAKE’s new offerings. Guests enjoyed cocktails, canapés and music as well as a goodie bag from CAKE containing information on the new products, notebooks, pens, water bottles and oyster card holders.

Attendees such as Antevenio’s head of UK affiliate network, Algie Salmon, praised the event as a chance to learn more about the rapidly developing company and to meet like-minded professionals.

“The cake launch party was a great opportunity to find out more about the latest developments that can help our business but also to network with other partners and advertisers”, he said.

Commenting on the event, which also included attendees from First Click Digital, New Media Co and QuidCo, CAKE’S own managing director of Europe, Paul Wright said it was an enjoyable evening.

“It was great to see so many people attend our launch party and garner up excitement around our new products. We enjoyed the fantastic turnout and engaging conversations during the night,” Wright enthused.

“We look forward to witnessing our clients continued growth with our new and evolving technologies”.