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Adjust Gains $7.6 Million, Eyes Future US Dealings
Image Credit Jason Jenkins Creative Commons license

Adjust Gains $7.6 Million, Eyes Future US Dealings


App analytics and attribution company adjust will use half of its new $7.6 million series-C funding to boost expansion into US, China and Asia, according to an announcement made earlier today.

Based in Berlin with offices in San Francisco and Istanbul, the mobile analytics and attribution platform is looking to springboard off the current success in these markets by expanding on its offering.

With 40% of total revenue deriving from both Asia and US, and more than 100 new client sign-ups a week, the company is clear of where its future growth will lie.

Ready to expand

To help things along, around 50% of the latest cash injection is earmarked for the creation of new regional offices within US, Japanese and Chinese markets.

Proceeds from the recent funding round, led by ACTIVE Venture partners alongside existing investors Target Partners, Iris Capital and Capnamic Ventures, will also go towards recruiting and growth for client acquisition and support, and to expand the platform and technologies.

Shawn Bonham, who most recently held the post of director of sales and business management at Upsight in Tokyo, will be heading up the Asian expansion in the newly created role of managing director for Japan and South East Asia.

An official Facebook and Twitter mobile measurement partner, and integrated with over 300 other major networks worldwide, adjust has already commenced recruitment for additional newly created positions to support its current growth.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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