Facebook experienced a 50.5% increase in US digital display ad revenue last year to Google’s 33.3% growth rate, and if estimations are correct, the social media company has already pulled ahead of Google in US display ad spend. This week we are asking Could Facebook Eventually Monopolise the Display Advert Market?
Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.
Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result.
Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.