London-based eCommera has secured £24.6 million in investment to help it embark on its ‘global mission to reconfigure retail’ – with a particular focus on the US.

The 2007-founded business, which was created by ex-BT executive Andrew McGregor, and former CEO of lingerie retailer, Michael Ross, launched the global software-as-a-service (SaaS) and big data company to help retailers profit from the move to omni-channel commerce.

Its cloud commerce, order management and big data platforms are used by more than 70 leading retailers and global brands such as House of Fraser, Bouclair and Clarins.

Dawn Capital, which also backs Wonga, led the investment round together with investors West Coast Capital, British multinational ad and PR Co WPP, Frog Capital, ePlanet Capital and new partner Wti. The funding will be used to advance global growth of a next generation ‘Decision Intelligent Commerce’ solution built exclusively for retailers.

Top talent

CEO of eCommera, McGregor, said the business began by assembling a team which pioneered the retail, big data analytics and technology industries, including the former chief scientist at Amazon.

“We are already one of the largest cloud-software and service companies in the European market and this investment will enable us to accelerate our global growth, with specific focus on the North American market, McGregor said.

“We are supported by an investment group that understands the power of data in solving the increasing complexities faced by retailers.

“We see significant global opportunity as retailers adopt new software and systems to command the next generation experiences and operations.”

Tipping point

Managing partner at Dawn Capital, Norman Fiore, said a fundamental shift is happening as retailers reconfigure to adopt an omni-channel approach that best meets the needs of today’s and tomorrow’s shoppers.

“We have reached a tipping point as bricks and mortar retailers aggressively rise to the challenge from pure online players.

“ECommera impressed us with its game-changing technology that enables retailers to increase profitability and deliver compelling customer experiences from first touchpoint to final fulfilment.”

The business spans across 32 countries and powers mobile, online and in-store customer touch points and operations.