John Lewis Insurance offers an extensive range of products coupled with outstanding customer service and a focus on great value. Read on to see why you should join their affiliate programme.

Name: John Lewis Insurance

Contact: Sophie Vernon


About John Lewis Insurance

Originally launched as Greenbee in 2006, John Lewis Insurance is a significant and growing part of the John Lewis success story and has continually gained market share on competitors since launch.

As part of the John Lewis Partnership, John Lewis Insurance believes that everything we do should be straightforward, great value, and come with a reassuring extra level of service. As a result, we work with a carefully chosen panel of insurers that are as committed to delivering the same outstanding customer service as we are. We work closely with these partners to ensure that the manner through which customer service is delivered and products are developed, fully matches the high standard of the John Lewis Partnership and our customers’ expectations, when it comes to value, distinction and excellence.

Tell us about your products

Currently John Lewis Insurance products include; Home (Building, Contents and Specialist), Car, Pet, Wedding and Travel. More details on each of these products can be found on the John Lewis website -

In addition, our affiliate programme provides in-depth details on the background to our products, our target customers, and the key features of our policies. Access our affiliate programmes via the links below:

Home Insurance

Car Insurance

Pet Insurance

Travel Insurance

Wedding Insurance

How is John Lewis Insurance different from its competition?     

We do insurance the John Lewis way – this means offering a great range of products and a great sense of value, while underlining other key values  that the Partnership stands for – excellent service and trust. In addition, our focus is not only on trying to serve new customers, as we also strive to serve our existing customers even better.

Our insurance buying guides are an excellent example of our commitment to our customers. We provide detailed buying guides for each of our products to help our customers choose the right policy to suit them, this includes explaining why insurance is important and also providing information so customers can make a decision on the right level of cover.

In the current economic climate, there has been a trend for consumers to switch their home insurance provider, in search of the best deals.  We go to great lengths to ensure our product is great value, particularly for our target, ‘heartland’ customers, including monthly price benchmarking against similar quality products offered by competitors.

Why should affiliates join the John Lewis Insurance programme?

As John Lewis provides Insurance for a wide range of categories (Home, Car, Travel, Pet and Wedding) this gives us scope to work with a wide range of affiliates.

In addition, we offer the affiliates in our programme excellent and highly competitive commission rates for sales on each of our products;

£40 for Home Insurance

£46 for Car Insurance

£19 for Pet Insurance

£15 for Travel Insurance

£15 for Wedding Insurance

Not only this but the John Lewis Insurance programmes are linked and as a result, will cross-track effectively. This means that if a customer clicks-through on any John Lewis Insurance link and takes out a policy on any other John Lewis Insurance programme, the sale will be tracked into each particular programme and affiliates will receive commission accordingly. In addition – we also utilise a 30 day cookie window!

Finally, we are committed to working with our affiliates and helping them to communicate our products effectively. We do this by providing a creative suite for each of our products which is regularly updated to include our latest offers and USPs. We are also happy to work with affiliates and provide bespoke formats and copy.

How to become a John Lewis Insurance affiliate

1.        Sign up for free at Affiliate Window as a publisher
2.        Once approved by Affiliate Window, apply to join one or all of our five affiliate programmes.
3.        Once you’ve been accepted onto our programme(s), you just need to add a link or banner to your site and if a sale takes place via that link you’ll be paid through Affiliate Window. Easy!