Leading fashion and lifestyle brands expand their presence online with global CPA network

London, UK – 5th September 2013 – Rakuten LinkShare, the leading CPA network, today reveals that it has signed 10 new fashion and lifestyle brands to its network. Rakuten LinkShare will handle CPA programmes for these clients, working to grow their online presence.

With long term expertise in fashion, Rakuten LinkShare adds clothing and fashion brands Pull&Bear;, Hobbs, Cocosa, Country Attire and Barratts to its client list. The brands will be able to take advantage of Rakuten LinkShare’s range of publishers from leading style blogs to sophisticated augmented reality mobile apps. Hobbs continues to ramp up its digital offering with affiliate marketing alongside its focus on multichannel and international commerce, whilst Cocosa taps into seasonal trends and colours to curate its products across a range of publishers.

Alongside these signings in the fashion space, Rakuten LinkShare’s specialities in luxury and lifestyle also bring COOK, Rakuten’s Play.com, GiftVault, The Diamond Store and Thierry Mugler (part of Clarins group) into the network. With consumers browsing popular lifestyle blogs, voucher and review websites, as well as social sharing ‘wish list’ apps, these brands are well placed to reach both existing and new customers by partnering with online sites that appeal to the holistic shopper, who is interested in buying from varied brands that suit their lifestyle.

Mark Haviland, MD, Rakuten LinkShare commented: “Our expertise in the fashion, luxury and lifestyle sectors means that we have the perfect experience to create and maintain valuable partnerships for these brands. We are very proud to be working with such a great portfolio of clients, all of whom possess the ambition and progressive culture required to get the best out of this very valuable performance channel.”

2013 continues to be a successful year for Rakuten LinkShare as the network recently announced signings with international luxury brand, Lane Crawford and high street fashion brand, River Island.